Frequently Asked Questions
Imprivo is a new range of hair care products that use a natural source of biologically active protein plasma (BSP) to deliver extraordinary benefits to your hair – both protecting and rejuvenating at the same time.
The protein is extracted from the life giving nutrients of the seminal fluid from pure-bred New Zealand bulls.
When used in hair care products, BSP has been shown in scientific tests to protect, revitalise and add bulk to hair when applied before or after harsh treatments.
The harsh chemicals used in the colouring and bleaching process can cause excessive damage to hair.
Imprivo is a new and revolutionary boutique range of salon and home-based hair care treatments that are scientifically proven to strengthen chemically coloured hair. It helps protect and revitalise treated hair and continued use will provide on-going nourishment with excellent results.
Imprivo is suitable for all hair types and is best used on colour-treated hair.
Imprivo treatments can be applied by hair stylists in salons after a colouring treatment, consumers can use the take home range of Imprivo products for continued protection and shine.
Imprivo has a mild fragrance.
BSP is sourced from bulls reared on green, clean pastures in the Waikato and is collected using a routine and harmless techniques. It is then purified and formulated to use in the Imprivo range of products.
The bull seminal fluids go through purifying treatments. They are then formulated for use in Imprivo products.
While using BSP in hair products is pretty unique, using protein to treat hair isn’t. Many other conditioners use proteins either derived from eggs or from plant sources, however these do not appear to be as effective as the protein from BSP.
In independent research, when BSP was used on colour treated hair, results showed BSP treated hair is shown to be notably stronger and less prone to breakage.
Independent research has revealed that colour treated hair not only benefits from regular use of Imprivo products, hair is also shown to be notably stronger and less prone to breakage.
The BSP is sourced from bulls reared on green, clean pastures in the Waikato and Manawatu.
Usually dairy bulls are used for semen collection but there is no difference in the protein quality whether it is from a dairy or beef bull.
No bulls are harmed in the making of Imprivo products. The BSP is sourced using routine and harmless techniques.
Bull semen has been collected for artificial insemination purposes for over 50 years and is common practice worldwide. We have then separated the sperm from the seminal fluid and purified the proteins (BSP) for use in our hair care products.
BSP has remarkable natural properties – which increase the tensile strength of chemically damaged hair. It also has anti-bacterial properties to assist with a healthy scalp and the ability to protect hair from harsh chemicals used in colour and bleaching processes.